Tuesday, October 2, 2012

The All-New Dodge Dart 'Likes' Social Media


The Dodge Dart is driving people to connect, learn and discover the all-new compact car through social media.

Whether posting to Facebook, engaging our followers on twitter, or photosharing, Dodge is building awareness through several social media channels.

Recently, hundreds of Chrysler Group employees engaged in the Dodge Dart Ride & Drive. The event gave the people behind the Dodge Dart a chance to drive the all-new compact car.

Employees also took photos with the new Dodge GRC Rallycross race car and driver Travis Pastrana through “Social Booth.” It works like a photo booth, but also gives employees a convenient way to post the pictures to Facebook, Twitter or email. The booth ran non-stop for four hours, taking photos of more than 450 fans with Pastrana. It broke Social Booth’s own record of number of pictures taken per hour.

This cool tool allowed more than 155,000 people to see pictures of a friend with a Rallycross champion and a Dodge Dart. That’s a lot of traffic!

Each picture tweeted or posted on Facebook automatically came with the message: “Like” Dodge @facebook.com/dodge.

Now, Dodge is giving Pinterest users a chance to pin their way to win a brand new Dodge Dart. Dodge has partnered with Real Simple Magazine to create the “Driven by Design” Sweepstakes.

The contest encourages readers to create a pin board on Pinterest showcasing their “Dream Garage,” which will house a Dodge Dart.

Participants will first customize a Dart and post it to their Pinterest page, then ask friends to vote for their design.

The person with the most votes wins the Dodge Dart.

Submit your Pinterest board to the contest entry page on realsimple.com. Voting is Oct. 3 – 30.

More proof that the power of social media can really pay off!

Courtesy of The Chrysler Group LLC

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