Wednesday, December 31, 2014

Say Hello to the 2015 Dodge Charger

If you look closely at the interior of the 2015 Dodge Charger, you’ll notice not just that the materials are improved and the ergonomics are spot-on, but things like an imprint on the change tray of the center console that says “Dodge Brothers, Designed in Detroit.” It’s this fine attention to detail that sets apart the latest incarnation of the Dodge Charger- from fine-tuned exterior upgrades, to refined interiors, and tweaks under the hood that contribute to improved performance and drive. At Melloy Dodge, we’re thrilled to get our hands on the 2015 model of the Charger, and to get some lucky inhabitants of Albuquerque behind the wheel of this legendary sports car. Before you stop in to our showroom on Coors Blvd. NW for a test drive, let’s get you acquainted with some of the upgrades on the 2015 model.

Under the hood, the newest Charger is just as powerful as ever. The whole model range in recent years has been equipped with an ultra-competitive eight-speed TorqueFlite transmission standard, but 2015’s model enjoys as much as 395 lb-ft of torque, made possible through refinements in the car’s internal software. This allows drivers to cruise around New Mexico with immense power and performance, but with improved control and fuel economy. Fuel economy is perhaps one of the most notable enhancements for the 2015 model. The clutch disconnects so all-wheel drive isn’t always engaged, and electric power-assisted steering all contribute to an impressive 31 mpg capability.

Check out the exterior of the 2015 Charger at Melloy Dodge’s showroom and you’ll notice that, while maintaining the character of the original models, this Charger is fully modern. Softly scalloped side doors make your sports car stand out, while LED headlights and wide racetrack tail lights make sure you’re seen for miles. Customization is easy on this year’s Charger, but without any bells and whistles, the 2015 Charger will stand out for its beauty. The designers made sure that the car looks longer, lower, and wider, all with less overall weight.

Though the 2015 Charger is a real looker on the outside, as the driver, you’ll spend most of your time on the interior. Upgrades have been made to this year’s Charger’s technology to make sure it is ahead of the market. Dual analog gauges and a seven inch LCD display light up the dashboard and are fully customizable with navigation info, tire pressure, performance details, and more. Of course, Dodge’s unique UConnect has been upgraded, and programs such as Pandora are easily accessible.

Chargers have always had an undeniable character that has marked them as fast as well as refined. This year, Dodge has made the good even better. Stop in at Melloy Dodge on Coors Blvd. NW today and take a test drive of the latest model, but be prepared to fall in love! Have more questions about the Charger or the supercharged Charger SRT Hellcat? We love to talk cars! Give us a call at (888) 760-4136.

Monday, December 29, 2014

Steel vs. Aluminum Truck Design

With the unveiling of Ford’s 2015 F-150 models, a hot debate has been sparked in the automotive world over lightweight metals, and how to adapt versatile, powerful trucks, like our RAM 1500, to a more economical, eco-friendly design without sacrificing durability and performance. As authorities in state-wide truck sales, Melloy Dodge wants to provide you with the facts about trucks designed for dynamic performance, and the relative benefits of steel versus aluminum.

All RAM models- from the more compact 1500 to the expansive RAM 3500, are made out of high quality, lightweight steel. In terms of tooling, material cost efficiencies, safety, and energy efficiency, steel continues to outperform aluminum. Test drive a RAM 2500 and you’ll get an idea of the immense capability and ability to function on all terrain that steel provides to drivers looking for a supercharged and efficient vehicle.

The new Ford F-150 is more than 90% aluminum, and the bed of the truck is entirely manufactured from the metal alloy. Aluminum enthusiasts tout the weight reduction provided by a truck made primarily of aluminum. Manufacturers suggest that this provides greater fuel efficiency. Yet, lightweight steel exists and is used in the build of many trucks. These higher strength, lightweight steel parts can be produced at the same weight as their aluminum counterparts, at 37% less cost.

Cost is a very important component to consider when it comes to purchasing a new truck. Steel is more cost effective to produce, resulting in more value when it comes to your next truck purchase, consider the reliability, legacy, and performance of the RAM 1500, for example. Not only is steel less expensive to produce, but it is less expensive to repair, so should you need work on your vehicle down the line, you’ll be able to more readily afford body work on steel.

Maybe you’re not just interested in the fuel efficiency and the price point of your next vehicle, but energy efficiency and durability, as well. Steel not only provides unmatched safety and impact resistance, but is less energy intensive to produce. Most studies indicate that aluminum production produces up to five times the carbon dioxide emissions that steel production does. For the conscientious consumer, those are pretty powerful numbers!

Melloy Dodge is committed to innovation without the sacrifice of performance, safety, or ecological concerns. For now, the reputation of steel for fuel efficiency, durability, and affordability keeps steel and our line of RAM trucks as the truck with most value on the market. Ready to get behind the wheel of a truck with a dependable engine and sturdy frame? Come test drive any of our RAM models today- the 1500, 2500, or 3500.

Thursday, December 11, 2014

Melloy Dodge Holiday Gift Guide

Let’s be honest- the best possible Christmas gift for the Dodge fanatic or car enthusiast in your life is probably a 2015 Dodge Challenger, Charger, or maybe even a Dart. This month at Melloy Dodge we’ve got incredible end-of-year discounts on all of our most popular models. If you want to put a RAM truck under the tree for your loved one this year- you can take $12,000 off our 2014 models, and there’s plenty more savings to be had on our lot on Coors NW. But, if a new car isn’t on your shopping list, you can still make your car fanatic friend’s eyes go wide with excitement on Christmas morning with a carefully chosen car accessory. These are the items we think go best with any Dodge model this holiday season!

A Bluetooth car kit is a great gift for anyone with a classic Dodge model that they can’t stand the thought of altering too much. Now, the modern convenience of Bluetooth is available as a small, manageable device that doesn’t require any modifications to your vehicle. Wirelessly stream music through your car’s speaker’s via auxiliary inputs, or send and receive hands free audio calls with these awesome devices.

For the studious Dodge or RAM devotee in your life, a book might just make the perfect, inexpensive gift. Country Driving: A Chinese Road Trip investigates the fastest growing car culture in the world. See if you can keep pace with The New Yorker writer Peter Hessler’s pitch-perfect prose as he leads the reader at breathtaking speeds down twisting dirt roads in China.

Is your car lover also a fashionista? Dodge Life has a whole line of Dodge branded and approved wearable merchandise from polo tees and hoodies to key chains and coolers that fit perfectly in the backseat of your Durango. Everyone on your shopping list will look fantastic in a piece of iconic Dodge swag, so stock up!

Of course, for a gift that will keep giving for years to come, invest in a rock solid Dodge model from Melloy Dodge! Now is the perfect time to buy, with closeout pricing on 2014 models, insane deals on RAM 1500s, cash back offers, and low financing options. Stop in at our showroom on Coors Boulevard NW and get your shopping done early!