Monday, December 14, 2015

As you’ve probably noticed, Star Wars fever is in the air! With fans waiting 32 years for a sequel to 1983’s Return of the Jedi, the buzz in the air is as intense as the air around a swinging lightsaber. Star Wars has quite a legacy, and Dodge, with a solid legacy of its own, is proud to be a part of the celebration.

Starting a few months ago, Dodge rolled out some Star Wars-themed cars for promotional touring. Working alongside toy legend Hot Wheels, Dodge muscle was represented by Charger SRT Hellcats and Challenger SRT Hellcats that were wrapped to look like First Order stormtroopers from Star Wars: The Force Awakens. A Dodge Viper was wrapped to look like the new villain, Kylo Ren.

The Star Wars-themed Dodge models were roaming New York and Los Angeles, turning heads and generating plenty of photo ops. Some Uber users were even able to ride in the Chargers by using a special code, and given official Star Wars Hot Wheels cars as souvenirs.

Dodge has not announced any plans to offer these motifs for production, stating that it’s a one-time promotion. But, if you simply must have one, you can always purchase a Charger, Challenger, or Viper from Melloy Dodge and have a third party apply the wrap, completing the look. Several companies in the Albuquerque Metro Area offer quality vehicle wraps, truly making this a possibility.

Star Wars: The Force Awakens debuts nation-wide on December 18th. Awaken something in you with a new Dodge from Melloy Dodge. The Force is strong with us, and it can be with you, too.

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