We’re currently seeing a renaissance of the “American Muscle Car”, a term which fizzled out in the mid-70s. Now, as we rapidly approach the 2020’s, a golden age in terms of horsepower and performance is rearing its head.
• In 2017, Mustang sold 81,866 for 26% market share; Camaro sold 67,940 for 22%; Challenger sold 64,537 for 21%.
• In 2018, Mustang sold 75,842 for 28% of market share; Challenger sold 66,716 for 24%; Camaro sold 50,963 for 19%.
• In first quarter 2019, Mustang sold 16,917 for 29% of market; Challenger sold 13,431 for 23%; Camaro sold 12,083 for 21%.
The difference between basic models and fancy “trim packages” these days has also become a significant purchasing factor for consumers. It’s like comparing a ride-share service to a limousine. Dodge has introduced "buzz models," which offer new twists on the current models with fancier trim packages and different engine types. Those who have made Challenger purchases, who had also been eyeing Mustang or Camaro, say a larger interior and all-wheel drive were a couple of the main selling points for them.
Are you ready to possess the Dodge Challenger De
mon or tame the Hellcat? You can test drive either and see for yourself at Melloy Dodge on 9621 Coors Blvd NW, just South of the Cottonwood Mall. Or visit us online at Melloydodge.com to schedule an appointment! You can call us at 505-312-9723.